The other day, while I was picking up some lunch to take back to the office at Amici Market, owner Maurizio Ciminella told me about a new collection of products he just started carrying on the island.
The sea salt, pepper, prosecco, carbonated fruit drinks and sleek wine coolers all came from Syltbar, he said.
"This stuff is great," he told me.
"Syltbar has unique, authentic products," said Ciminella. "And their sodas are the ones I grew up with in Italy."
"You have to meet this woman who distributes out of Miami," he said, handing me some literature and giving me the e-mail address for Regina Blohm of Syltbar.
And so i got in touch with Ms. Blohm, and we arranged to meet at the Amici Market a few days later.
Blohm, originally from Hamburg, grew up spending summers on the Martha's Vineyard of Germany, the rustic-chic North Sea island called Sylt.
She's visited Florida for years, but moved to Miami six months ago.
I've always been fascinated with Sylt, thought I've never been, which from what I've read is a place where wealthy Germans hang out in thatched cottages that cost a fortune to own, rent and maintain.
Anyway, when Blohm and I met up, she explained the whole Syltbar situation.
Syltbar is a former dive eatery, now quite spruced up, on the island of Sylt, run by Herbert Seckler for more than 40 years.
At Syltbar, patrons, including Blohm and her family, always asked about the ingredients Seckler featured, such as his salt and pepper.
"Everything at Syltbar is simple and natural," said Blohm, who eventually partnered with Seckler to distribute branded Syltbar items in the U.S.
Surprisingly, none of the Syltbar products hail from Germany.
"Funny, huh?" said Blohm.
The sea salt, $29 a jar, is from Portugal.
The pepper, $29 a jar, is from India.
The crispy, dry Prosecco, $21.99 a bottle, is from Italy, as are the Syltbar carbonated fruit sodas, $2.99 a bottle.
Soda flavors are lemon, strawberry-grapefruit and orange.
Syltbar stainless-steel wine cooler vessels, $49 and $54, are made in the Netherlands.
Anyway, Blohm is planning to "brand" Syltbar in the U.S., using the outline of the island as the logo.
She's gotten the Syltbar products, which include olive oil and balsamic vinegar not available at Amici, at 80 or so outlets in Miami-Dade.
She has her eye next, after Amici, which she discovered on the Internet, on New York and Chicago, gradually making her brand a foodie-insider must-have that will eventually trickle down, as these things go.
Remember when pasta was just plain ol' macaroni or when Crisco did the trick?
So, to that end, Blohm is promoting her lineup in palm Beach, where she believes the island gourmands can get the word out and make Syltbar products a must have among the culinary cognoscenti, or at least their help.
From 4 to 7p.m. on Friday, September 9, she will be hosting a tasting and demonstration of Syltbar's selections at Amici Marketplace, 155 N. County Road.
For info about the Syltbar event, call (561) 832-0201.